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Unveiled
Welcome to UNVEILED, the podcast designed for women ready to break free from the confines of societal expectations and rediscover their authentic selves.
I’m your host, Angela Marie Christian, Silicon Valley CFO turned intuitive, clinical hypnotherapist, and conscious mother.
If you've ever felt trapped by the roles imposed upon you—whether as a mother, a professional, or simply as a woman navigating life—this podcast offers a space to explore, heal, and transform. I was once deeply entrenched in the corporate world, checking all the boxes society told me to. But after realizing that true fulfillment comes from within, not from external achievements, I embarked on a journey of self-discovery that changed my life. Now, I’m here to guide you on your own path to empowerment.
We dive deep into conversations that strip away the layers of limiting beliefs and societal programming that have kept you from living a life of true sovereignty. Using neuroprogramming techniques such as ____, we explore how to rewire your mind, break old patterns, and embrace your innate power from within. These intimate conversations are more than just talks—they’re a catalyst for change, designed to energize and inspire you to take actionable steps toward your desires, goals, and dreams. Whether you’re a mother feeling unfulfilled, a single woman seeking more, or anyone looking to ignite that inner spark, UNVEILED is here to remind you of the incredible power you hold within. Join me weekly for conversations that feel like connecting with a close friend—conversations that will leave you inspired, empowered, and ready to unveil your true self.
Unveiled is a transformative space where women embark on a journey of self-discovery, mental wellness, and empowerment. If you’re struggling with anxiety, burnout, or feelings of overwhelm, this podcast is your guide to reclaiming your inner strength and breaking free from societal conditioning. As a mother, especially if you’re navigating life as a single mom, the pressure to meet every expectation can feel insurmountable. Here, we understand the weight of that burden, and we’re here to help you lift it.
Through intimate, connected conversations, we explore practical tools for managing anxiety, stress, and the exhaustion of burnout. You'll learn to challenge negative thoughts, dissolve limiting beliefs, and build unwavering self-confidence. We dive deep into mindfulness practices, cultivating self-love, and the power of neuroprogramming techniques to rewire your mindset. Each episode empowers you to embrace your true self, reclaim your sovereignty, and reignite the spark within that leads to a more fulfilled, purpose-driven life.
Whether you’re struggling to balance the demands of motherhood, work, and personal growth, or you’re on a path to healing and self-discovery, Unveiled offers a compassionate and supportive community. Here, we validate your experiences, nurture your resilience, and inspire you to take action toward your desires, goals, and dreams. Join us weekly to unveil your true self, transform your life, and step into your power.
Unveiled
Elevate your Business Success with Human Design: Kalei Correll's Journey from Burnout to Entrepreneur
Ever wondered how understanding your unique human design can revolutionize your business? Join us as Kalei recounts her transformation from a decade-long accounting career to becoming an entrepreneur inspired by human design. After battling chronic burnout and a severe heart infection, Kalei discovered the life-changing principles of human design during her recovery.
Learn how embracing her Generator / Builder type led her to work that truly energizes and fulfills her.
Maximize your energy and focus by making your messages clear and backed by compelling statistics. Kalei and I discuss practical strategies to ensure your ideas resonate with your audience, avoiding confusion & building trust. Discover the power of energetic alignment in content creation, and how focusing on a few key projects can lead to greater depth, mastery, and satisfaction. We also highlight the common mistake generators make by mimicking mani-gens, spreading themselves too thin across multiple projects, and how to avoid this pitfall.
Whether you're just starting your human design journey or looking to deepen your understanding, this episode offers valuable insights into leveraging your unique talents for a thriving business.
Follow Kalei here. Learn more about her business / offerings here.
Bio: Kalei Correll is a creator, Human Design educator, and founder of Expanded Flow. She helps entrepreneurs monetize their zone of genius in the creator economy, using Human Design to maximize growth, creativity, and fulfillment.
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Kaylee, I'm so excited to have you on the show.
Speaker 2:I'm so excited to be here and chat with you about human design and whatever else comes through. So, yeah, thank you for having me on.
Speaker 1:Yes, and so I always like to start with like telling the listeners how we connected. And so Kaylee and I were both in Dan Coe's mastermind called Cortex, but we were in different times. Right, you had joined before me, but James Hansen, who is in there, he connected us and thought we'd really hit it off. And I actually didn't realize that you were in finance before, because I am a fractional CFO. I've been in accounting and finance. That's been my whole career until, like coaching. So I would love to hear I always get excited when people leave finance to like actually do what they feel pulled to do, and so I would love to hear your story about how you made that transition and like what fueled that transition, just like what that looked like.
Speaker 2:Yeah, so I was in accounting and then finance. It was 10 years for me and I made the transition into entrepreneurship, beginning in 2021, I was working for a tech company in LA. I was all in on my career, like I was working six to seven days a week. It was my primary focus. I was driving myself really hard, but it was, I would come to find out, not aligned for me, and so I. Because I was pushing so hard for an extended period of time, I was actually chronically burnt out, but I wasn't aware of the severity of it, and it ended up getting very sick, ended up becoming actually a critical illness.
Speaker 2:There was a heart infection in the summer of 2021 that forced me out on medical leave and while I was on bedrest, human design came into my life and I started reading about it because I was curious about why I had ended up in this situation that I was in, and what I learned about my design is that I'm a generator who is designed to be fueled by work that they love and are energized by and truly passionate about, which I'd never actually been accounting or finance for me. I had been conditioned onto that path because it was the safe route, the secure route and maybe we'll be able to connect and relate on that. But so human design was really just a resource for self-understanding. At that point, and because I had so much time on my hands, because I was on bed rest and recovering, I decided to order a book. The first book that I ordered was on the different energy centers and it was a 400 page book. The day that I got it I opened it up and just basically read it cover to cover and like four hours it was the most energized I had ever felt about content.
Speaker 2:It probably since I was like a little kid and I was like, okay, that's a pull in a direction. And then, yeah, I think that time resting and kind of recovering allowed me to really start to think seriously about a career pivot and a transition and what that would look like. And so basically I haven't looked back since. In terms of once I found human design, it was like, oh, this feels like my path, my passion, and yeah, now it's what I help other people learn about themselves through that lens and just empower people to leverage the gifts that are outlined in their chart to be able to monetize and build income online.
Speaker 1:So yeah, yeah, I love that story. It's always amazing when I hear things that happen that like you wouldn't ever want to happen, necessarily, but then it put you exactly on the path that you're meant to be on, you know, with you being in bed, like you probably would have never even read that book if you had kept on in the finance job, you know. So it's like your body basically did that to help you kind of realign your path, which is, yeah, amazing and yeah. So I found the same thing where accounting and finance was always like what I was good at. And so right now I have like a fractional CFO company that I run it's my company and I have like a handful of clients that I love, but I could never go back to it full time. It's just not like a passion.
Speaker 1:And then I'm still a newbie at human design. So once I learned I'm a generator too in my coaching programs. When I like, when I'm doing the prerecorded audios, I'm just so on fire, I'm so fired up and it's so exciting and it like gives me energy. And so once I learned that, even that small piece, I was like, okay, this is what I need to be like following you know what's actually lighting me up and I find that, like a lot of people unfortunately in the accounting finance world, I feel like it's the same. They probably felt like that was the right path to do and then they're kind of stuck there and miserable Not everybody, but yeah. So I'm really excited to dive into some of the like how entrepreneurs can use human design. I've had one other human design expert on the show, eden Carpenter. I don't know if you know her.
Speaker 1:We talked more about. Well, we talked mostly about parenting. I have a son who's ADHD, so we talked about neurodivergency, but we didn't talk about business at all. So I'm really excited to dive in with you about, like, how entrepreneurs can use it in in their business and like what that looks like if they're, if they come to you, like what all of that looks like, what the process looks like if they're, if they come to you, like what all of that looks like, what the process looks like yeah, do you want to dive into it now?
Speaker 1:Yeah, so, for example, so I'm a five one gender emotional generator. So if that's all I knew, for example which I don't know much more than that anyway but if I were to come to you and just say, like I'm stuck, like what are the first few things that you would do with someone who who came to you like that?
Speaker 2:Yeah. So what you just shared I like to refer to as your big three in human design. So your profile, your type and your authority. So your profile is your type and your authority. So your profile is the 5-1 for your listeners, the authority is your emotional authority and then your type is generator. And then in human design for business.
Speaker 2:So human design was originally brought forth as a system for self-awareness, self-awakening, really, and also I would consider it to be a tool for self-transcendence as well, because kind of the premise of human design is to like get out of the mind and to allow your life purpose to actualize through your body, through your vehicle is what it's called. But the founder of human design, ra Aruhu, actually started to transition or create an adjacent system called BG5 in the early 2000s, which is the business language for the human design system. So there actually is a human design for business system, its own languaging, which is very adjacent to human design. And because most people are familiar with human design and not the business language, how my company brings forth the system is kind of a blend of the two, because we try to acknowledge that most people initially become familiar with it just as a tool for self-awareness and self-understanding, but anyways, so the bridge really starts to happen in that big three your profile, your authority and your type. When we look at energy type having a one-for-one ratio with career type in business, so the generator type is called a builder in human design for business or BG5. And so if you were coming to me and you were saying I'm stuck, I would probably ask you more questions to ascertain kind of more specifically what you were feeling stuck with and then we would probably look at your chart more holistically.
Speaker 2:But the insights that I think are really valuable for people at the level of just understanding your big three, which honestly provides immense benefit in terms of business specifically but type, knowing that you're a builder, so that you are actually here to build and actualize things in the world, and building can be projects, building can be a business, building can be multiple businesses, but that you are applying your energy to something that you get to create and see grow and materialize over time, and that something has to be something that you're genuinely interested in, passionate about. And I would say that, as a builder, the more passionate you are about the thing that you're working on, not only will you have more energy to work on it. But if you are operating in the online business space, let's say, people can feel that passion. People are attracted to energy, people are attracted to passion. So if you are working on something that's like five out of 10 passion and then you're working on another project that's like 10 out of 10 passion, people are naturally going to be drawn to learning about what you are doing. That's in that realm of 10 passion. So that's the building piece.
Speaker 2:And then I mean there's so much that we can talk about from a business standpoint. But I think what's helpful for profile is profile is like your. It's like the key personality traits that help you actualize your life purpose. And in a business context, I think the most value is in understanding how your profile can be leveraged in your marketing.
Speaker 2:So being a 5-1, the line five aspect in business, the archetype is the messenger in the business language and it's somebody who can distill complexity into more practical, digestible concepts for people. There's a desire for you to kind of universalize the things that you're speaking about, not necessarily speaking to things and using really niche language, and that, yeah, there's a desire for you to make things as digestible as possible for people. And then the line one is the archetype is the authority in business and it's somebody who derives a strong sense of internal security and stability through research and investigation, and investigation leading with facts versus leading with hypotheses, things like that and so being able to bring in the things that you research and things that you analyze and having that be a part of your marketing and your branding those are just a couple areas that we would start to look at. Does that answer?
Speaker 1:the question. Yeah, it's funny because when I was saying that, I was thinking actually about marketing and I didn't actually say that out loud. So that's great that you touched on that, because I do think that's a big piece of a lot of entrepreneurs that I speak to and just what I've seen online is the marketing piece. They're like okay, but how do I share this knowledge? And that's definitely something I struggle with too, and just by hearing what you just said, I already had aha moments. So it's like I could see how great this could be, especially as you dig in. And I'm glad that you said that there is a specific human design for business, which I didn't know about until I went onto your website and I like did all the freebie stuff to like learn more about what you do, and I meant to ask you about that because I didn't know that existed until I read that on your website that there was like a whole business human design. Yeah, so, and then, and so maybe another question would be can I ask?
Speaker 2:you a question. I'm curious of what I shared about your, your type and your profile. What do you think was, like, the most valuable of what I just shared, based off of what you just heard?
Speaker 1:Yeah. So two things really stood out. One was putting the message in ways that would be digestible for people, because sometimes I will, like put things out and I've actually had this happen on X, where I'll say something and a lot of people will respond and be like that's really interesting what do you, what exactly do you mean Like, or how did you do that, or can you tell me more? And I'm realizing I'm not really saying like in a digestible way, like I'm saying it in a way that I understand, but it's a little too high level, I guess. So that's really helpful. And then the other piece was using statistics, for example, instead of because I have noticed some of my hesitation with marketing will be I want to say something and then I immediately think like well, what if people don't believe me or something, even though my personal experience I always do want to have like data just like. That always makes me feel more confident, I guess. So those two things, yeah, really stood out.
Speaker 2:Yeah, I love that guess. So those two things, yeah, really stood out. Yeah, I love that. Yeah, definitely lean into that. What, what enables you to feel confident, because it's what kind of differentiates you and people are going to be attracted to that. So I love that and I just love hearing, like, what, what people's biggest insights are, because it's different for everyone.
Speaker 1:So yeah, yeah. And then the other thing that you had said about like people feeling your energy when you're posting. I'll struggle, because some days I'm like I know I should be posting consistently but I just don't feel energized or like passionate right now. And then one time I posted I don't know what I did that day. I need to go back and figure it out because I was feeling so passionate and just like in it and I I posted and it got like over 40,000 views, which is more than I would I've ever had. But I knew immediately I was like oh, because I was so energetically, like rooted in in it. You know, like I really felt the passion and you can tell I can always tell with my engagement too Like yep, I wasn't feeling. I wasn't really feeling it when I said that. You know.
Speaker 2:Yep, yeah, people can feel energy and it's interesting because it's intangible. So we're like can people really feel it? Yeah, yeah, it sounds like you have a connection to that. So, like, what I offer to people is like you already have the awareness and you actually have a little bit of a felt experience. So a lot of it is as generators is just living in response and allowing that resonance to kind of strengthen and build over time, and I imagine it will for you. So, yeah, that's really cool to hear.
Speaker 1:Yeah, no, that's really interesting. And one thing I noticed as well is this might be like a conditioning thing. I don't know if you see this with other people who are, maybe I don't know if it's just this type, but for some reason sometimes I will act like a mani gen, like trying to have all these different things happening at the same time, and then get overwhelmed and I'm like okay, I know that I'm a generator and I try to like pull it back in, but is that common for people to act like a different? Um? Is that authority, no profile, different type or different type?
Speaker 2:Yeah, Yep, yeah, that's actually a really great question. I glad that you asked that on the podcast, because I wish that it was actually asked more. But yeah, so we definitely all have the capability of acting like another type and I think some types have more of a proclivity to acting like certain other types than others, if that makes sense. But again, the charts are very nuanced, so that's a bit of a generalization, but anyways. So yes, generators have the ability to behave like mani-gens and have an experience, kind of like you're describing, which to share with your listeners.
Speaker 2:We have these like alignment indicators in the human design system and in the business side too, of like when we're operating in alignment versus out of alignment, and for generators, that's when we're in alignment we're feeling satisfaction, and then when we're out of alignment, we're feeling frustration. That can also like show up irritation, feeling like we're spinning our wheels, feeling like it can feel like we're overwhelmed, but typically it's like we're hitting our head against the wall type of a feeling, and I do know from my own experience as a generator entrepreneur as well that our type thrives when we have one to two key projects that we can focus on at a time, and the reason for that is the way our energy operates is we develop our craft through depth and mastery over time.
Speaker 2:And if we have six open projects, like we're not able to give that depth to the key projects or to any of the projects really, and that's just not really how we're designed to optimally function. But I think, like where I see generators myself included like kind of more leaning into like the mani-gen territory, is when we start to open up more projects because things sound energizing and exciting. So for us it's like really about whether it's on a weekly basis or on a monthly basis, coming back and be like okay, what are my key? Like one to two, maybe three that I'm like committed to for this month specifically, and then reevaluating, but like actually allowing ourselves to give ourselves to these projects to the level of depth and creativity that we're truly capable of, because that's actually what's going to produce the strongest level of satisfaction, and when we're satisfied, then we're setting ourselves up to prosper in the most optimal way as well.
Speaker 1:Yes, I love that you said that because, yeah, I was just having a conversation with a friend who I actually met in Cortex too, and he and I are kind of like accountability partners and we were both we're both generators and we both have so many things going on and like we keep saying each week, okay, let's work on our newsletter this week, and then all these things and he was like maybe we really need to like focus on just two of our projects, because we both have so many projects, and it's like we're both frustrated and overwhelmed because there's just so. That totally makes sense. Yeah.
Speaker 2:Yeah, yep, I can relate and I think it's fun, like when, when you actually allow yourself to commit to the thing the one or the two that you're really excited about, and seeing what comes through on the other side is always really fun. I feel like it motivates me to continue operating that way, if that makes sense.
Speaker 1:Yeah, totally yeah. I'm excited to, I always feel relieved. When, like, one project ends, I'm like, oh, that's like a breath of fresh air which is for you know, and I need to, I need to recondition myself to not then add another project in. And I find that a lot with, like people who have been in the overachiever role their whole life, you know, for whatever reasons, trauma or people pleasing. It's like just getting comfortable with that open space, build a focus on the project that you're really passionate about.
Speaker 2:Yeah, totally Open. Excuse me, open space for generators, I think can be a foreign feeling. I know that broadly, we're all conditioned to be busy and to glorify busyness and to value that and to see that as some sort of status ranking in society and manifesting generators as well. Because we have that defined sacral center in our chart that's consistent life force, energy to work and create on a daily basis. That having openness and even just like a desire to rest, it can just feel like it's atypical and that can just feel funny in the body.
Speaker 2:But I do know from personal experience and through having like a platform as a generator, that other generators will reach out and say that they feel empowered when they see another generator resting and taking time for that. So that to me feels like feedback of like okay, we need to continue to like normalize this, like as we, you know, build out into the creator economy, that like even people who have consistent energy to like work and work on things that they love on a daily basis, like we also need space because, like that's again like how that creative depth comes through, like I feel like when I'm working on those key projects over a longer period of time. I do need open space, like to let things kind of synthesize, simmer, integrate, and then I'm able to apply my creativity at like a higher capacity than if I had just moved through it as quickly as possible. Do you resonate with that too?
Speaker 1:Yes, because what I noticed actually this week is I have all these things to do, and one of them being, like you know, my audios for my coaching programs or social media posts where I need to be more creative and I'm trying to just sit down and be like, okay, be creative, and like force it and I'm like, no, I need to like go on a walk or just do something that kind of like. When I'm in my car driving, I always get ideas, like when I just have that kind of open space, and so I've been trying to get myself more comfortable with with that feeling, because, I will notice, it feels uncomfortable, but I do want more of it. I know it's better for my creativity, for sure. So, yeah, I completely agree.
Speaker 2:I'm curious if you know what your environment is in human design. Yeah, that that's like a deeper layer, but yeah, it's shores. Oh, it is Okay. And uh, do you feel like you resonate with that of what you know of it?
Speaker 1:So I've only had a couple of people kind of touch on it and I think I'm still a little confused about what it means. So I think they said one person said something like transitions like uh, but I don't really know how to apply that like in business. So that would be a good question. It's like how can we can use the environments in business?
Speaker 2:Yeah, so environment in general is like a really powerful area of the design, because when we're in the right environment, like, the right opportunities will come through. That makes sense and we're in the wrong environment, it will be very difficult for opportunities to flow easily to us. The other cool piece is like we can think about our environment in a macro sense, in terms of like location, like as broadly as the city that you live in, but you can also think of it as like your location in your home, like where you're choosing to work throughout the day and where you're spending time within the city that you live in. But it's interesting that you like.
Speaker 2:The thing that stuck out to me a minute ago is you saying that you get a lot of ideas in the car, which to me, I think that's unique and something to pay attention to, and that's what I was curious about what your environment is.
Speaker 2:But Shores, uh, definitely having to do with transitions, it's like we're like two different landscapes are coming together. Uh, for people who live near bodies of water and have shores environment, it would be like maybe you live near the ocean or you live near the river, near a lake, and you, when you're in your home, like you like being able to see those two different landscapes coming together. But, uh, shores can also be like recently I was living in Salt Lake City, utah, and shores can also just be like you're seeing kind of the transition of like a hardscape, like a city landscape into like the mountains, that you're seeing that juxtaposition. But there's something about that that is like really beneficial for your body and the way that you conceptualize and perceive the world. And I'd be curious, when you're driving, do you feel like you kind of tap into that a bit, cause there's obviously a lot of changing landscapes as we're driving? So I'd be curious.
Speaker 1:Yeah, when I'm driving it's like mountains, so it goes from like a town up to the mountains, and that's usually when, yeah, when I'm like getting all these ideas in my head so that makes sense, yeah cool, yeah, no, that that, yeah, that helps a lot.
Speaker 1:And then I think someone had said, like sunrise and sunset too, was like another example, but yeah, that's really interesting. So the shores. And then when you're working with someone, do you also like get into? Do you just get into everything, like if someone came to you and they wanted to work one-on-one with you, you do all the channels, do you like? I have clients that.
Speaker 2:So the primary way that I work with people in a one-on-one context is like a three-month business mentorship and people have they come in with different preferences and different intentions, so we'll look at their goals as baseline to kind of figure out how to structure the container together. And I would say that there's kind of like two ends of the spectrum. There are people who come in and they choose to like really just be self-focused on learning about themselves through the lens of human design and in the business context design and in the business context and will spend time going into depth on like different areas of their design into their gates, their channels, their variables, and environment is one of the variables. And I have audio recordings to help people support the contemplation of their gifts too, because in the human design system, like, we all have 32 gifts that are outlined in our chart uh, 26, excuse me, but of those 26 gifts, each of them have like a shadow expression and like a more optimal expression, and so it's really beneficial for clients to be able to like see how, like the shadow states of consciousness show up in their life and in their business and kind of can undermine the highest expression of themselves, because the goal is to integrate.
Speaker 2:That is, a client that kind of like has an understanding of the value of human design applied to business already.
Speaker 2:So they're more focused on, I would say, business strategy, but being supported in an individualized approach. So how that would look would be like knowing that you have emotional authority, would be like me supporting you in big decisions that you're making regarding changes that are occurring in your business, maybe what projects to divest from to start things like that. Uh, being supported and empowered and utilizing your emotional authority for things like that. We would be talking about marketing strategy, personal branding strategy, leveraging things like profile. We would be looking at other parts of the design too, but like it would have a lot more of a strategic focus, if that makes sense. But I have found that I enjoy and what seems to be most enjoyable for my clients is like letting them kind of leave that focus because ultimately, like my goal with this system is that people feel empowered to live in alignment with them, with their true selves, and part of that is kind of getting to choose, like how they receive value within that structure.
Speaker 1:So, yeah, yeah, no, that makes total sense because, yeah, everyone will have different levels of knowledge when they come to you. So, yeah, that makes sense. And then, yeah, maybe you could share with us how because you have, you have a big following Like, how did that look when you built your company, when you decided to go all in? Like, how did you use your profile to build your?
Speaker 2:Yeah, this is a fun question because I think it does really actually hit into my design well, so I have the 2-4 profile in my design. The line two in business is the archetype of the natural and talents that come more innate to me that I don't really have a lot of conscious awareness of, but other people see them and recognize them and call them out of me, and so, as a line two, it's really important for me to actually be kind of attuned to and relying upon and open to feedback from friends, partner, mentor, team, things like that, and I really have, I would say, trained myself to relate to the people in my life in that way. But content for me because I see content as being the primary, it's like the storefront of your business. It's something for me that came quite naturally. I was creating human design content. I think, beginning of I began maybe like fall of 2021, I started sharing about it, and I think it was in the spring of 2022 that I was creating content on the energy types and things started to go viral. And, yeah, I didn't have any content strategy. I had never taken any classes or anything like that. I was just creating what I liked. I had some awareness of like what performed well within the human design space, but I was honestly just creating things that I liked, based off of the way that I like to write, and after things started to go viral, I was like, oh, like, okay, something is happening here that like maybe I need to pay attention to here, that like maybe I need to pay attention to. And that was actually interesting because I um, I kind of took my foot off of the gas at that point and this is where I think Dan Coe's guidance has been really valuable for me in my journey is, I realized after that initial, I think, the account grew to just under 20K and I was like, okay, there's some market validation, that's happened with the content, but I don't have a product yet.
Speaker 2:I'm doing one-on-one readings, but that's not a sustainable business strategy. So then I started product development essentially, and now I have my business bluep as like, the core product for the business. But yeah, our mentor Dan had like gives guidance of like you can choose to build an audience or a product first. But, like, for me, in my personal experience, I learned that building an audience before building the product actually slowed me down for a period of time because I had to go back into offer development.
Speaker 2:I think you hear people say build the audience first, build the product first. If I could go back in time, I would say do a little bit of market validation of your content and to make sure that you're going to like doing that, since it's like such a strong aspect of online business like you can't go without it and it's very difficult to outsource. But, yeah, I would say, like, as quickly as you can like start to build a product. I know a lot of people are service providers. I still am very much an advocate for figuring out how to have a low ticket digital product, because I think it teaches you a lot about business to have something that's fully automated, self-paced, that type of thing.
Speaker 1:So, yeah, no, that's so interesting. And what was my other question? Something you had said? Oh, so do you primarily focus on Instagram or do you? Are you also focusing on X? Or like what other platforms, if any?
Speaker 2:Yeah, that's a really good question. So I we are going to be starting to build up our YouTube presence now in like the second half of this year. I do have a newsletter that we send monthly that I plan still to work up to weekly, but really in the last month there's been kind of behind the scenes like a stronger clarification of, like the vision for the business and me, allowing it to be as big as I really think that it can be, and so that was like in some ways, that's kind of shifted some of the priorities of the business and from a content standpoint, what that means is Instagram will still be like the primary focus, youtube will be secondary, I would say Newsletter probably third, and then X. I have gone on and off of over the last few months Right now I'm doing a 30-day writing experiment for myself but I see X as very valuable, not for my business specifically, but for the personal branding element and from your listeners' perspective.
Speaker 2:What might be interesting or unique about my kind of business trajectory is my business's account is on Instagram and it's it's not a personal brand. So a lot of people build their personal brands through Instagram and then they have offers through that and then some people will launch businesses underneath their personal brands. I've done it in reverse. So there is a primary focus in the second half of the year of growing the Instagram personal brand, because we already have traffic and distribution from the human design business account. But how I see X supporting that right now is like kind of a lower stakes environment for me to just like really enjoy developing my writing and what wants to come through, and with a plan in mind of being able to start to leverage the higher performing tweets to bring forward through the personal brand to instagram and then eventually to linkedin and things like that.
Speaker 2:And I don't know if, if you use linkedin, but for me personally it does seem like an opportunity for both the brand personal brand and the business. Just because of having that, that corporate background with the finance and the accounting, it just like, whether we like it or not, it creates some level of authority on its own, and so there is a desire. But for me I would honestly like to feel a little bit more confident in the content that I produce from the personal brand side before fully investing in LinkedIn. And so right now, now X feels like that playground for me, while being able to focus primarily on the growth of expanded flow for now, yeah, yeah, no, I think that's super helpful to hear that also there's not just like one way to do it.
Speaker 1:Like you know you've done it this way and it's successful, and I like you can tell that you're just like you're in it for the long game and you're patient. And it's like so many people just want to be like an overnight sensation. But I feel like the people who are really thinking long-term, like you are, you know it's just better all around and it's like less pressure, like to not be an overnight sensation. Basically, yeah, I like that. Yeah, and yeah, I find that on x, I also like the conversations. There's like much deeper conversation and so I go on there and post and I just love the conversations I have on there. But, yeah, there's like so many different platforms. It's hard to like you know, balance all of the energy and like to all of them, and so I guess like a last, my last question for you, or two more, would be did you build up a team and like what did what did that look like? Or was it just you from the beginning and you added like yeah, what did that look like?
Speaker 2:Yeah, great question and very timely actually because, as I just shared a couple minutes ago, the org priorities have sort of shifted in the last week and a half, but I have ran the business with just having one person supporting pretty minimally, like five to 10 hours a week, so primarily it's just me. The current team structure is I have a team member who supports me with repurposing my content from instagram to pinterest, because the content, yeah uh, can perform well on there on its own without having to really have a strong like distinct strategy. But she's actually a previous client. There's a very strong working synergy between us and I.
Speaker 2:As I've been evaluating, like the growth plan for the business I really do need to be focused on, I'm going to be rolling out a human design for business entire education curriculum. It's going to be like a semester one and semester two type thing. People have been asking for years for me to teach human design, so this will be a version of that, but it'll be like the business language. I think it will be valuable for people to learn about it for themselves personally, but also I really hope to get a lot of people in there that are entrepreneurs and service providers that support clients in some way so that they actually feel empowered to understand the base, the fundamentals of their client's design, so that they can start to integrate more personalized approaches to the way that they support their clients too. So, with that being the primary focus and, as you're familiar, human design is very detailed, right, there's a lot of technical depth to it.
Speaker 2:I would say a lot of my time right now is spent on content.
Speaker 2:I love content, but this person on my team I really have seen an opportunity to kind of elevate her and have her support with some of those aspects of it so that I have some time to develop this education curriculum.
Speaker 2:I am going to be hiring an admin very soon to kind of help with the like force management and like the back end of that and just supporting with some other admin things.
Speaker 2:But like, really like, the goal of human design is to like design a business around, like being in your zone of genius, of the true self, and so the opportunities are opening up right now for me to kind of step into the next like version of that for myself. So there will be admin, kind of like a content manager, and then, as we expand into YouTube, there'll be like a YouTube editor as well and I'm excited because, like I'm not sure what like your experience was like in the corporate space, but like the last company I was at, I was overseeing like a really large team and though I think I prefer a smaller team, I'm like really excited for that. So, yeah, you're asking that a great time because it's like like really letting the vision expand right now is like the theme and that's exciting, but it's growth, so navigating kind of like the, the growth edges of that has been cool yeah.
Speaker 1:Yeah, definitely no. I feel the same Like I hired an accounting assistant to kind of help with a lot of the CFO tasks and that felt really good. I think it was a struggle for me to like find someone I trusted, but I I really think this girl is going to do a great job and then my next step at some point would be like hiring someone to help with social media stuff.
Speaker 1:So yeah, I'm always just curious like who, who is the first hire, like all of that, what that looks like. So, yeah, thank you, and then yeah, so I guess my final question would be if someone's interested in working with you, so you have the one-on-one, you have a lot of great like free. You can get your chart on your website. You can get I downloaded the big three, I think that's what it was. Yeah, so maybe you could just share, like the other ways people can work with you and where to find you.
Speaker 2:Yeah, so I appreciate that Best place to connect is Instagram Expanded Flow and we try to create a lot of really valuable content there. So people feel like that they can get their feet under them in human design and specifically human design for business, just through the free content there. As Angela said, we have a free human design for business big three intro guide which you can download. You can look up your chart. The newsletter, I would say, is another great free resource. It's all geared towards helping people learn about human design, apply it to business and giving insight into the creator economy.
Speaker 2:The themes like for me, the creator economy is very much an extension of this like shift in consciousness that has been predicted through the human design system that will fully actualize in the year of 2027. But the themes of that are, like this, decentralization and empowerment of the individual and being able to be resourced and make money through utilizing your true gifts and talents, which is all about the human design system. So, yeah, I would just say, start on Instagram and see what you feel called to from there. Our business blueprints are another great resource and I just appreciate the opportunity to chat with you today. It's so fun to connect with you Like, I love getting to connect with people who have similar backgrounds and have made the transition into entrepreneurship, and I think, again, we'll have to give James a shout out for getting us connected. But, yeah, thanks for having me on today. Yeah, thank you so much.